What is the #1 time suck for your disability law practice?
Is it writing briefs, hiring talent, managing clients, marketing, engaging doctors and other medical professionals? Or something else entirely?
Many small firms, whether they are new startups or small by design, struggle with balancing the workload of the day-to-day tasks. So, what are some ideas for helping to re-balance your time as a business owner & as a disability lawyer or advocate?
Let’s ignore the big fish for a moment; the firms that sit on the front page of Google, have commercials all over the place, maybe even have a fancy billboard ad right downtown. Despite their size and market penetration, for every one client they have, there are dozens of others who are seeking a more personal approach. These are potential clients who are just as put off by those ads as those who are motivated to contact by them. The truth about this is, these are the majority of claimants and this is the space that the majority of disability firms cater to.
Differentiating your disability practice in this highly competitive topic to these often overwhelmed potential clients is challenging. Many owner-operators spend a lot of time working on different marketing approaches, seminars, social media, print ads, Google Ad-words (pay per click), and so much more! But, is it worth the time and opportunity investment to pursue this work?
Regardless of your marketing vector. The best use of your own personal time, as a disability lawyer or disability advocate seeking to build their business, is to bring in someone whose sole focus is on developing your voice as a disability practice. SEO & marketing consultants are simple enough to find, but if you commit to finding a great legal marketing firm the return on investment will be worth your efforts. Here’s a great article that helps to articulate this point further:
Here’s another option that too few smaller disability firms don’t consider: team-up!
Clearly, there would likely be an inherent conflict of interest if you were to go in cahoots with another disability firm, but there are so many tangental practices that you just might find a new leading source of great client referrals just by talking to your colleagues.
Think, how can your disability clients benefit from the services of another agency or firm? Perhaps they do ERISA disability law and you’re working towards SSDI – there’s a natural touch point there if their client was insured but is fighting an insurance denial (your help in successfully appealing an SSDI denial will help in the clients ERISA appeal). Or, maybe you have a great VA disability attorney in your referral list – if so, the connections here are endless.
The point of this whole section is this. Create a small referral network with your firm at the center. The fact is, if you can help someone else with a client, they are more likely to stick with them and you through their entire legal/disability journey.
This might be a challenging thought. Especially if you’re still a one-person operation. But it works just as well for a 10-person agency too. Quit doing all the work you can get someone else to do, especially if they can do it (near) as well as you can! This isn’t to say, don’t work…the suggestion here is focused on building your business vs. doing things like detailed case-file reviews or brief writing.
“But can I trust someone else to do this for me?” Yes. In fact, as your team grows, you’re going to need to trust more than one person to do this (and many more things) for you.
“Can’t I just have an employee do this, or hire someone to do it for me?” Of course, but do you want to train someone up on this? Alternatively, do you want to pay an attorney to do this level of work?
There’s a point here, where most people put on their small business owner hats and see that outsourcing might be a great opportunity to help scale if the right person or team is there to assist.
As a small disability law practice business owner, you have a lot of plates spinning in the air. Our vision at Cornerstone Advocate Solutions is that you should be free to run your business rather than allowing your business to run you. To get you to this point, we offer a variety of solutions for firms like yours. Contact us today to find out more!